The all-new eighth-generation Toyota Camry. (video link)
DETROIT—Several things come to mind when I think of the Toyota Camry. It's reliable, competent, ubiquitous even; the Camry has topped sales charts for a decade and a half now. But it's not the most exciting thing on four wheels; it's a car that is sometimes referred to as a driving appliance. Toyota has evidently decided to do something about that perception. At the launch of the eighth-generation Camry at this year's North American International Auto Show, the company announced the new car has gained "emotionally charged design and performance experience."
In other words, it's supposed to be fun to drive and has gained some needed visual flair. According to the car's Chief Engineer, Masato Katsumata, "In order to create something that stirs people’s soul, we’ve laid out the concept of a new sedan that provides fun and excitement behind the wheel." The new Camry uses the same Toyota New Global Architecture platform as last year's Prius, and it's now lower, wider, and more sleek than the outgoing car.
Read 4 remaining paragraphs | Comments
from Toyota’s all-new 2018 Camry tries (and may succeed) to excite
No comments:
Post a Comment